Friday, September 30, 2016

Disney Kicks Off Today's "Rogue One" Toy Release with Global Fan Film Contest

Star Wars fans invited to share video shorts celebrating
“Rogue One: A Star Wars Story”

“Rogue One: A Star Wars Story” Products Now Available Worldwide

Glendale, Calif. (Sept. 30, 2016) – Creators from across the Maker Studios network joined forces today to celebrate the launch of the new “Rogue One: A Star Wars Story” product line and officially kick off a global fan content contest. Beginning today, creators across gaming, lifestyle, comedy and family channels will post #GoRogue videos calling for Star Wars fans to get creative and share their own ‘Rogue Stories’ as part of the fan contest celebrating the much anticipated new movie.  

Fans play a special part in Star Wars storytelling, posting thousands of videos online every day. This contest is a tribute to all the creativity and passion that fuels Star Wars fandom across generations,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media.

Starting today, eligible fans can enter the contest by uploading their short video stories or skits set in a galaxy far, far away. A panel of judges, including “Rogue One: A Star Wars Story” director Gareth Edwards, will choose the winning video. Winners will be invited to an advance screening of “Rogue One” at Lucasfilm in San Francisco to see their story on the big screen.

Teen and adult fans can find out more and enter the Go Rogue contest at In the U.S. and parts of Canada, kids ages 8-12 can participate at, where they also will find a video tutorial and tips to create their own stories.

More than a dozen Maker Studios creators, with a collective reach of 35M+ followers and 360M+ monthly YouTube views, will upload #GoRogue videos including: an adventure through Action Movie Kid’s bedroom where toys come to life, an imaginative unboxing with Chris Pirillo and other Star Wars super fans, and a ‘rogue’ family tale with MyFroggyStuff—all available now.

“As a Star Wars super fan, it’s a huge honor to be part of an initiative that celebrates fandom in a truly creative and unique way,” said Chris Pirillo, a creator from the Maker Studios network. “I’m thrilled to participate in this amazing program, to ‘go rogue’ and make my own place in the galaxy with other super fans.”

The Star Wars fan universe is full of content creators, and  there is a huge appetite for what they produce – equivalent to everyone in the world having viewed at least two fan-created Star Wars videos in the past year[1].

For further inspiration, entrants can view the Go Rogue series of fan-made animated shorts on the Star Wars YouTube channel, created in collaboration with creative network Tongalto reveal the new line of “Rogue One” toys throughout the past month. To date, the series has garnered more than 10M views from fans around the world.

The new “Rogue One: A Star Wars Story” product line is available beginning today at retailers globally, including mass retailers, Disney Store locations and

Join the global #GoRogue conversation on social.

Tongal’s creative network includes 120,000 writers, directors and animators across 150 countries. For more information, go

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About Disney Consumer Products and Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company's stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises two main lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.

About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company's activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONESfranchises. Lucasfilm Ltd. is headquartered in northern California.

About “Rogue One: A Star Wars Story”
From Lucasfilm comes the first of the Star Wars standalone films, “Rogue One: A Star Wars Story,” an all-new epic adventure. In a time of conflict, a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon of destruction. This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.

“Rogue One: A Star Wars Story” is directed by Gareth Edwards and stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with John Knoll and Jason McGatlin serving as executive producers. “Rogue One: A Star WarsStory” opens in U.S. theaters on December 16, 2016.    

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